Weekly Performance Pulse

Five-week view with the latest week prioritized.

View week

Selected Week Snapshot

Marketplace Sales

Ad Sales

Organic Ratio

Total ACOS

Total ROAS

Ad Spend

YoY Product Sales

Conversion Rate

Five-Week Sales Context

Marketplace, ad-attributed, and organic sales.

Selected Week Sales Mix

Paid versus organic contribution.

Weekly Manager Readout

Five-Week Trend

Demand, mix, and efficiency in one view.

Organic Ratio vs Marketplace Sales

A higher organic ratio is only healthy when organic dollars also expand.

Trend read: WK31 organic sales reached the five-week high at $11.7K, while marketplace sales held near $27.1K. The mix improvement is real, but paid sales still declined for a second consecutive week.

Efficiency Check

Total ACOS and Total ROAS.

Efficiency read: WK31 was the strongest efficiency week in the period at 8.51% Total ACOS and 11.75x ROAS. This is not a bid-cut problem; it is a controlled-scale opportunity.

Weekly Table

Week	Marketplace Sales	Ad Sales	Organic Sales	Organic Ratio	Total ACOS	ROAS	YoY	Commentary

Source date labels contained two apparent visual typos; the dashboard normalizes WK28 to 07/06–07/12 and WK31 to 07/27–08/02.

Next Week Focus

Priorities tied directly to the latest five-week pattern.

01

Scale the efficiency core

WK31 Total ACOS fell to 8.51% while ROAS rose to 11.75x. Protect proven SP and DSP winners, then add budget selectively where conversion remains stable.

Increase budgets before bids.
Prioritize SP campaigns above 5x ROAS.
Keep DSP retargeting funded.

02

Stabilize paid-sales volume

Ad sales declined from $19.1K in WK29 to $15.5K in WK31. Rebuild volume without giving back the efficiency gains.

Review lost impression share and budget caps.
Restore coverage on top converting terms.
Separate core and growth campaign limits.

03

Launch a controlled SBV test

Sponsored Brand Video spend is currently zero. Use one tightly scoped creative test to add reach without disrupting the efficiency core.

Launch 2–3 video variants.
Use category and high-intent keywords.
Judge on CTR, CVR, and incremental sales.

Improvement Areas

Budget allocation

SP represented 58.13% of total spend in WK31 and remained the main scalable engine. Shift incremental budget toward proven SP and efficient DSP before expanding weaker SD.

Conversion

Sponsored conversion recovered to 15.70% from 13.15%, but remains below WK29. Prioritize search-term quality and detail-page consistency before broad bid expansion.

Measurement

Track both organic dollars and paid dollars. A rising organic ratio is positive here because organic sales grew, but paid-sales compression still needs a response.

Next Week Target

Recover ad sales toward $16.5K–$17.5K while holding Total ACOS below 10%.

Use budget-led scaling in the efficiency core, keep growth tests isolated, and launch one measured SBV test. The objective is controlled volume recovery—not broader cuts.

Protect 10% ACOS ceiling Scale SP winners Launch SBV test Avoid blanket cuts